RED ROOSTER, crave_ware

THE FIRST FOOD ORDERING SYSTEMTHAT LISTENS TO STOMACH RUMBLESAND ORDERS ON YOUR BEHALF.

With only half the physical footprint of KFCand an advertising spend only 4% of that of McDonald’s,Australia’s OG chicken shop Red Rooster is the underdogbattling for attention. Fast-food means fast decisions forfast satisfaction. It’s a habit-driven category with 65% ofdecisions made in mere minutes, and 95% of peopledeciding with a brand already in mind.

So, to boost our presence in the minds of our consumers,we decided to get ahead of the decision and brand theimpulse itself. We made Red Rooster synonymous withthe moment of Craving, not a second later.

Enter, crave_ware, an AI-powered solutiondesigned to satisfy hunger cravings in realtime. Giving convenience a whole newmeaning. The crave_ware technology wasinstalled into a Red Rooster t-shirt, and wasdesigned to listen to and categorise people’sstomach rumbles, distinguishing them fromall those other bodily noises (yep… all ofthem). Then, placed a personalised mealorder on behalf of the customer based onthe intensity and duration of their tummyrumbles. Talk about fast.

crave-ware.com