GILLETTE, THE BESTEREST A MAN CAN GET

Gillette are known for continually upping their own innovation game. But in this part of the world, they’re also known for being a little overpriced and very cliché.

This campaign used a bit of Kiwi humour in order to acknowledge the stereotype and usher in a new face into the Gillette universe. Someone who bucks the trend and grounds the brand in this market - actually, someone who doesn’t really need to shave at all. The fabulous Mr Julian Dennison. Possibly the first Gillette campaign with humour and certainly the first to take a look at itself in the mirror.

The resulting campaign was a Finalist at the APAC Effies.