MISSED (formerly MPAN), Hope Narratives
An incredible idea born from a long-term relationship with founder Loren O’Keeffe, listening and understanding the role Missed plays within the family of missing persons, and building a proactive culture within the agency.
Ambiguous loss is a unique and harrowing type of grief experienced by the loved ones of long-term missing persons – considered by many psychologists to be the most traumatic type of loss. Unlike standard grief, it is a continual loss, complicating and delaying the grieving process, leading to unresolved grief.
The Hope Narratives is a tool for putting the emotional complexity of ambiguous loss into words, using the lived experiences of others.
Created with global ambiguous loss expert, Dr Sarah Wayland, the Hope Narratives are designed to help people find a way through the grief, and to know they are not alone. The cards combine over 500 collective years of experience into 145 modular statements, which connect to become over 1.4 million possible Hope Narratives.
Awards and awareness for MPAN.
D&AD Awards, Yellow Pencil, Shortlist
AFR Most Innovative Company AUNZ, Media and Marketing, Small Business
Good Design Awards, 2 x Green Tick
APAC Tambuli Awards, Bronze
AWARD Awards, 2 x Bronze, Finalist
B&T Awards, Finalist